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Soma is being advertised as something good for the people. The people of Brave New World know nothing else besides the way soma makes you feel. I could relate this to cigarettes. Although they are not portrayed as being something to benefit you in this world they make people happy. People don;t realize how dangerous and harmful certain things are until they are told by someone else. When John saw what soma did to Linda, his mother, he wanted soma gone. He didn't want anyone else taking it because he saw how badly it damaged his mother.